"Make Good Happen" campaign debuts


After unveiling a new logo in January, we are debuting a new campaign to bring further meaning to the sign of our mission, vision and values: Make Good Happen.

“We work every day to deliver on our mission to improve health and well-being in partnership with those we serve,” said Mary Brainerd, HealthPartners President & CEO. “We want people to feel that, and know when they see our logo – whether it’s on a clinic building or a billboard –they can count on us. A simple way to say that? We’re here to make good happen.”

The Make Good Happen campaign includes print, TV, radio and billboard advertisements, and is the first time that all parts of the HealthPartners organization are sharing a single message.

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