Awarded for marketing excellence

7/23/2014

Amery Regional Medical Center was honored for marketing excellence, earning four awards from two national competitions. With the addition of these awards, ARMC has received 34 national awards for marketing excellence over the last ten years.

Honored for excellence in advertising in the 2014 Aster Awards and the 31st Annual Healthcare Advertising Awards, Amery Regional Medical Center received one gold and three bronze recognitions in this year’s competition. ARMC was named a national winner for the following:

  • GOLD award – internal publication, Journey of Excellence
  • BRONZE award – annual report, ARMC Community Report
  • 2 BRONZE awards – direct mail piece, Does your wound have you this frustrated
The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2013.

The 2014 Aster Awards received roughly 3,000 entries from across the United States as well as Canada and South America. All entries are judged by industry experts and are scored on multiple criteria with a possibility of 100 total points. Participant’s entries competed against similar-sized organizations in their category.

Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. ARMC placed in the top 5% of the nation with the gold award and the top 12% with the silver. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

“The creativity of this year’s marketing professionals continues to be at an all-time high. The 2014 Aster Awards program contained some of the best advertising arguably in the world,” said Melinda Lucas, Aster Awards Program Coordinator.

Winners were also announced in the 31st Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. About 3,700 entries were received in this year’s competition, making the awards the largest healthcare advertising awards competition. A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

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